Zee2A's Marketing Edge Blog

January 28, 2010

Ethical list building: Tip 1

Over the next few days we’ll be exploring the top 5 ezine publishing guidelines that you need to follow as a reputable, ethical e-marketer. If you missed our previous post/s you can read them here. Today we look at tip number 1:

1. Only add subscribers with their permission!

Why? Well, a major reason for having an ezine or email newsletter at all is to position you as an expert in your field, to demonstrate your services, and enhance your credibility. You ruin it all by growing your subscriber base without their consent.

Additionally, people who actually want (and have asked) to hear from you are qualified prospects and are more likely to buy from you eventually. It is a complete sham to have a database of hundreds or even thousands of recipients that don’t want what you have to offer, never read your newsletters, and possibly even have your messages land straight in a junkmail folder.

How do you ensure you have their permission? By using what is known as ‘confirmed (or verified) opt-in’. This not only makes certain that every name on your mailing list has given you permission to send them your newsletters, serves to validate the email addresses you hold, and also prevents third parties from adding subscribers without their knowledge.

By definition then you would not add people to your mailing list simply because you picked up their card while networking. Neither would you mine the Yellow Pages or Chamber of Commerce member list to increase your subscriber numbers.

Responsible e-marketers regard this as standard practice.

Check back tomorrow for tip number 2.


October 28, 2008

How ‘Scam Savvy’ Are You?

Almost everyone uses email these days.

That means that most of us have at some time or another received some very convincing sounding (and looking!) emails pretending to have come from sources that we know and trust, but are actually fraudulently sent by con artists who are out to steal our financial information or even our identity.


Sometimes even the most ‘suspicious’ of us have been caught out! So how can you tell the difference between a legitimate email from a trusted source and a phishing email from a scammer?


I stumbled across a nifty little “Phishing IQ Test” that is both fun and educational.  I highly recommend you take five minutes out and do the test at http://www.sonicwall.com/phishing/


Then, if you’d like a free copy of my e-book Identity Theft: How it Happens and How to Protect Yourself please sign up at www.zee2a.com – it is available as a free download to all subscribers of my twice monthly newsletter The Marketing Edge.

Feel free to browse the other available free downloads at: http://www.zee2a.com/freestuff.html

July 23, 2008

Spam: Where it Came From, and How to Escape It

Spam: Where it Came From, and How to Escape It

Written by Tom Kulzer (AWeber CEO)

  • Who Cooked This!? (How did it all start?)
  • Why Does Bad Spam Happen to Good People?
  • Stop The Flood to Your Inbox
  • Stay Off Spammed Lists in the Future
  • Think You’re Not a Spammer? Be Sure.
  • The Final Blow (more…)