Zee2A's Marketing Edge Blog

November 3, 2008

Lost in Translation!

Filed under: business,work smarter — zee2a @ 4:21 pm
Tags: , , , ,

Something light-hearted to get you through the ‘Monday Afternoon Blues’:

The English is clear – but the Welsh translation is the email ‘out of office’ autoresponse that was sent to the council (who had emailed a translation request – and thought the reply was ‘it’).

Enjoy the full story at the BBC website: http://news.bbc.co.uk/1/hi/wales/7702913.stm

July 22, 2008

Grow Your eZine List The Honest Way!

You may recall my recent article, published here on June 3rd and in my eZine The Marketing Edge entitled: Right vs Wrong: How To Build an Email List wherein I outlined some of the dishonest, and soon to be illegal ways that many businesses and email marketers grow their email subscriber lists.

Many so-called marketing experts and self-proclaimed gurus are the worst offenders – adding every email address they’ve ever collected onto their unauthorised s*p*a*m*m*i*n*g lists.

I also outlined a number of best-practices for building an eZine (or email newsletter) subscriber database with people who have chosen to subscribe, by opting-in to receive emails from you. 

Few other email marketers would be prepared to share their statistics or inside information, but I would like my clients, subscribers, and readers to feel comfortable that I not only ‘walk the talk’ but can substantiate advice I give them, based on my own experiences. (more…)

June 8, 2008

What Method Will People Use To ‘Opt-In’ ?

Further to my post of June 3rd on Right vs Wrong: How To Build An Email List, also published in The Marketing Edge Ezine by Zee2A; the following pearls of wisdom were contained in the Advanced Fiction Writing Ezine published by Randy Ingermanson. (more…)