Zee2A's Marketing Edge Blog

February 1, 2010

Ethical list building: Tip 3

Last week we began our series of top tips for being a responsible, ethical, reputable email marketer. If you aren’t bothered about your reputation, or getting marked as a spammer, then stop reading – this is not for you (or perhaps you REALLY ought to be reading on….).

3. Use an automated ethical list-management service

What does that mean? It means that you don’t send your newsletter out via a distribution list in Outlook. Internet Service Providers are clamping down on this form of mass mailing, and if this is how you operate you will quickly find yourself being blacklisted as a spammer.

It also means that you don’t give your email marketing business to list managers that allow (and even encourage) dodgy list-building techniques or flout the previous two rules.

Personally we use – and highly recommend – Aweber for this very reason. They are very strict about adhering to email marketing best practices. They also refuse to do business with clients that don’t.

I Heart AWeber.com
Check back tomorrow for tip number 4.