Zee2A's Marketing Edge Blog

November 18, 2008

Free Tele-Seminar: Four Steps to More Effective Sales

Free Tele-Seminar:
Four Steps to More Effective Sales

Tuesday 9 December
7pm UK time

 

For most Independent Professionals and Small Service Businesses it’s hard to get excited about sales and marketing. Somewhat like a visit to the dentist, we know we have to do it but we really don’t look forward to it. Part of the problem is that we aren’t as skilled in Sales and Marketing as we are in our profession, so we don’t really have the clarity of purpose we need to be successful.

This free one-hour tele-seminar will explore the four key elements of a successful sale, providing practical advice and examples to help you perfect each step. Each of the following will be covered:

1. The Right Mind for Sales and Marketing: Before we even begin to tell others about what we do, we need to be very clear on what our goals are for business and life. If we are truly to get excited about sales and marketing, it must draw on what excites us about our chosen profession. We also need to address and root out all of the negative attitudes we carry around about sales and marketing, as these simply drain our enthusiasm and sabotage our efforts. Two powerful tools will be presented to help you put on the right mind for growing your business successfully.

2. Powerful Marketing Messages: We live in a world in which we are deluged by advertising and marketing. To cut through the din and grab the attention of our target audience we need to have a powerful way of presenting our services. We will run through a simple formula for developing a marketing message that not only gets attention of the right people more often, but also allows us to qualify prospects with little time and effort.

3. Sales and Marketing Strategies that Work: Many small businesses spend significant amounts of money on marketing initiatives, then suffer disappointment when the return on their investment falls far short of expectations. A process will be outlined whereby the return on each and every marketing initiative can be maximized – simply by understanding the journey a prospect takes from when they first meet you as a stranger until they are ready to commit to working with you at a premium rate, then by tailoring marketing and sales efforts to seamlessly lead prospects through this journey.

4. Turning Strategies into Paying Clients: Unless we implement a strategy effectively we derive no benefit from it. As busy professionals focused on delivering to paying clients, how can we fit the actual delivery of marketing strategies into our day? A tool will be demonstrated which allows entrepreneurs to ensure that, instead of ‘boom and bust’ marketing, they market their practice every day, every week and every month.

Registration Details

 

Date: Tuesday 9th December 2008
Time: 19h00 – 20h00 (UK Time)
Venue: Your Telephone or Skype’d Computer

(you can even attend in your PJ’s!)
Even if you can’t attend the live call,
register free to receive the audio recording!

 

Once you have registered you will receive
full instructions via email,
including the conference call numbers.

 

Please click here to register.

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1 Comment »

  1. […] zee2a placed an observative post today on Free Tele-Seminar: Four Steps to More Effective Sales « Zee2Aâs …Here’s a quick excerptSales and Marketing Strategies that Work: Many small businesses spend significant amounts of money on marketing initiatives, then suffer disappointment when the return on their investment falls far short of expectations. … […]

    Pingback by Email Marketing Systems » Blog Archive » Free Tele-Seminar: Four Steps to More Effective Sales « Zee2A’s ... — November 23, 2008 @ 5:39 am | Reply


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