Zee2A's Marketing Edge Blog

November 5, 2008

The Key to Getting Through The Recession With Your Business Intact

Keeping with current blogging themes of getting through this recession with our businesses intact, I read something very eye-opening recently on a colleague’s blog.  Merlyn Sanchez is the guru behind Smart Business Owners, and is also a key player in the Mastermind Group that keeps Vanessa and I on the road to success.

Merlyn recently blogged about some research which came out of the three previous recessions (74-75, 81-82 and 90-91 in the USA) and the results, though predictable, are still amazing: businesses that stick to their marketing and advertising guns during a recession not only make more money during the recession, but critically also for the two years following the recession!

If that isn’t incentive enough to get out there and market, market, market then I don’t know what is!

Read the full article here.


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