Zee2A's Marketing Edge Blog

September 21, 2008

Are You Making the Economy Your Excuse?

A few days ago I attended a conference call with a Mastermind group I belong to, where Brian Tracy was talking about productivity and goals. He shared some very strong, positive words of advice with us that I would like to share with you.

All too many business owners are hyperventilating over the economic downturn, and are using all the sensationalism and media hype about a recession as ‘crutches’ for their inactivity.

Brian reminded us that ‘… a recession is two continuous quarters of negative growth. We have not even had one… don’t be in despair over what people say out there. 95% of people who are working are working. Businesses are growing. The financial sector is in trouble. The other 90% are reporting record profits.’ Then he told us: ‘Your job is to work a little harder, get a little smarter, try something new or different…’

So really you have a choice: you can curl up into a ball, stop marketing, close shop, and cry about how the recession ruined your business. OR you can get out there and find customers while your competitors make excuses.

On that note – would you like to learn exactly how to recession-proof your business? Please come along to our morning  Seminar on Wednesday 15th October 2008.


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