Zee2A's Marketing Edge Blog

June 12, 2008

A Unique Opportunity To Stand Out From Your Competitors!

Front2Back2Front

(If you’re unfamiliar with the concept behind Front2Back 2Front please go here to read the explanation in our launch issue.)

I am still completely baffled by the lack of follow up when it comes to attending networking events. Do we not attend networking events to meet people and build relationships with them? Down the line we could become clients, suppliers, or trusted recommenders of each other’s services. Why is it then that next to nobody actually takes the time to follow up with those they meet while networking?

I have met literally hundreds of people during the last six months. Do you know how many have proactively followed up our introduction? Three. Yes THREE. One back in February , one in April, and the other last month.

I have followed up with every single person I have crossed paths with, either with phone calls or emails. I can count the number of replies I have received on one hand.

A follow up is not about trying to make a sale, it is about building a relationship! This presents you with a unique opportunity to stand out from 99% of your competitors: FOLLOW UP! It’s not rocket science.

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