Zee2A's Marketing Edge Blog

May 5, 2008

3 ‘A-ha’ Success Principles That Have Reshaped My Business

Ali Brown is a fellow marketing mentor, whose work and philosophies fit in really well with ours here at Zee2A.  The following article appeared in her “Highlights on Marketing and Success” E-zine last week, and we’d like to share it with you:   

 

 “3 ‘A-Ha’ Success Principles That Have Reshaped My Business”
by Alexandria K. Brown

Over the past several years I’ve immersed myself in learning. Because my business is marketing, I have mostly attended and spoken at marketing seminars. But I also make plenty of time to read books, attend seminars, and listen to audio programs on personal development as well.

Why?

You should actually work harder on yourself than you do on your business (or job). I first learned that from Jim Rohn, whom some call the father of personal development. Some call him America’s foremost business philosopher. I just call him brilliant. (Jim was one of Tony Robbins’ first mentors, too.)

There are three success principles I’ve learned over the years that I wanted to share with you. I call them my “a-has” because they put my attention on areas I’d never thought of. And following these guidelines has helped me skyrocket my business.

1. You are the average of the five PEOPLE you hang around the most.

When I first heard this quote from Jim, it struck a big nerve in me. Robert Allen says something similar, that your bank account balance is typically the average of the five people you hang around the most. (Yikes!)

I realized I needed to surround myself with people whom I wanted to be like. I still love my old friends, but I make a specific effort to be around people who take risks, think big, and talk about great ideas instead of the latest celebrity gossip, the price of gas, or how much they hate their clients.

What first opened up my circle of influence was attending seminars. I continually go to seminars on marketing, business, and personal development. There are so many great seminars going on every month all around the country, at all price points. You have no excuse not to get out there and meet people who are playing big!

2. Your HABITS create your future (and your fortune).

Brian Tracy talks a lot about this. Your daily habits create your long-term results. Your habits today will determine your outcomes tomorrow. If you want to be a millionaire, you’ve got to have millionaire habits. If you want to be a great leader, you must have the habits of a great leader. If you want to get in shape, you’ve got to have the habits of a fit person.

What new habit can YOU put into place right away?

I wanted to put into place a millionaire habit. Because I detest budgets (and enjoy spending), I needed an easy way to save money. So now I have a set percentage of my inflow automatically go into a savings account that I don’t touch.

And because I enjoy looking and feeling great, I made the habit many years ago to exercise at least 5 days a week. To kick this into gear, I hired a trainer, which forced me to make the habit happen. It was a struggle at first, but now I feel off-balance if I don’t work out regularly.

3. Make sure your ENVIRONMENT supports you in playing big.

A few years ago I had the chance to hear a dynamic woman named Artemis Limpert speak at an event in Dallas. In her talk, she pointed out that when you have a pet fish that’s sick, you treat the water — NOT the fish.

Your success depends more on your environment than you know, but it’s extremely important that you give yourself an environment that supports you at the level you want to BE at. (Note that I did NOT say the level you are at now!)

There are generally 3 areas of your environment you should pay close attention to:

First, your physical environment. Do you love your office? Do you have enough space to work and plan? Are you surrounded by attractive things? Do you have a nice view or at least a beautiful piece of art to look at? I paid a pretty penny for my beach pad, but I can’t tell you how inspiring it is every day to look out at the peaceful ocean, sailboats, blue sky, and the sand. It fuels me.

But you don’t have to spend a lot of money on your environment. Little touches like candles, flowers, music you love, and photos of friends and family can go a long way. (Even if your office is the kitchen table!)

Second, your emotional environment. Are you getting the support you need from your family and friends? It’s up to YOU to ask for what you need.

If they cannot provide it, find a coach, a mastermind, or a support group. I find it wonderful to have a mastermind group for support. I can bounce ideas off them, ask for help with problem solving, share my victories, and sometimes just vent!

Third, your intellectual environment. Jim Rohn says, “Are you feeding your brain protein every day, or are you just giving it candy?” Most Americans sustain their brains solely on candy – that is, useless television shows, news, and gossip. Are you stimulating yourself with big ideas and new learning? Again, check out a seminar, take a teleclass, or buy some books or audio programs. (I love listening to programs on CD or my iPod, so I can learn while driving my car or relaxing on a plane.)

© 2003-2008 Alexandria Brown International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Online entrepreneur Alexandria K. Brown publishes the award-winning ‘Highlights on Marketing & Success’ weekly ezine with 28,000+ subscribers. If you’re ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at www.AlexandriaBrown.com

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