Zee2A’s Marketing Edge Blog

May 1, 2009

Looking For a Speaker?

presentationWould you like David or Vanessa to speak at your next event, seminar, workshop, or conference?

Send our assistant an email and we will respond within two working days to confirm availability and topics. We currently have openings in June and August.

We offer our services as guest speakers without charge, if the event is within reasonable travelling distance. Fees for events further afield are available on application.

March 5, 2009

Pics From Our VIP Reception Yesterday

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What a tremendous time we had at Business South yesterday – the highlight of which was our 2nd annual VIP Reception.  Thank you very much to all the guests who came along, enjoyed the drinks and snacks, did some serious networking, and (given the feedback) really enjoyed my mini training session on how to create powerful branding for your business.

 

I would also like to give a special word of thanks to Richard Garfield, Business Editor from the Basingstoke Gazette for taking the time out of his hectic schedule to join in the fun at our reception.

 

Take a look at some of yesterday’s photos HERE

February 15, 2009

14 VIP Places Left – Grab one FREE Now!

36236 49 Guests representing the following industries:

      Law

      Accounting & Bookkeeping

      Web Development & Graphic Design

      Human Resources

      Training & Coaching

      Business Brokers & Advocates; among others

have already confirmed their attendance at our VIP Reception at Business South on 4th March 2009

 

Grab one of the remaining 14 2 free tickets at www.zee2a.com/vip2009 while you still can!

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February 4, 2009

Be Our VIP Guest on 4 March

vipThe wait is over!

 

Over the last few weeks we’ve been dropping hints that we are once again hosting a VIP Reception for invited guests at Business South 2009 on Wednesday 4th March. This is now your exclusive invitation to join us there!

 

 

Where:  Business South 2009 Show, St Mary’s Stadium, Britannia Road,

                     Southampton SO14 5FP.

When: Wednesday 4th March

Time: 3:30pm (but doors open at 10:00)

Cost: No Charge

What do VIP guests get?

· free entry to the show

· free VIP Parking

· free drinks and canapés

· Ample opportunity to network with other guests; and

· A high impact, condensed training session that will appeal to small business executives, delivered by our very own Marketing Director Vanessa.

Full information about the event is on this private access webpage.

If you would like to attend the reception please RSVP by completing the registration boxes at the above webpage ASAP but before the deadline of Friday 13 February. We can only accommodate 50 guests at this event, and tickets will be allocated on a first-come first-served basis.

Hope to see you there!

December 18, 2008

Global Entrepreneurship Week

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November 19, 2008

Pics from Executive A&E

What a fun, lively event we had yesterday at Executive A&E!  Attendees represented a good mix of industries including accountants, solicitors, personal trainers, beauty therapists, life coaches, trainers, IT specialists, HR consultants, VA’s and bookkeepers.

 

Here are some of them networking before the start of the second session:

Exec A&E networking 

 

And here are a few of attendees milling about and getting to know each other over some refreshments:

         Coffe Time 1     coffee time 2

 

And our expert panel – from left to right: Mike Warner, Sharon Connolly, and David Deakin:

 

 Panel of Experts

Sadly Justine Curtis took ill at the 11th hour, but the rest of our panel ably filled in for her based on their close work together during the planning stages – so were well versed in the pearls of wisdom she had to share.

 

Here’s a sample selection of feedback comments received from attendees:

“It was great fun and most informative”

“There are some great marketing ideas I would like to explore, and I would definitely recommend that others attend any future A&E events!”

“The frankness and honesty of hot seat participants allowed all barriers to be broken down”

“It was awesome! Very relevant.”

“What a great way to do some serious networking without any ongoing commitment”

 

Once again we would like to express our thanks and gratitude to our generous sponsors:

devere_venus_highfield_556_wo1 who generously provided the beautiful venue; and

 

205871 Local experts in the field of audio visual systems who kindly provided the microphones and sound equipment. Whether it is simple sound amplification, a boardroom presentation facility or an absolutely stunning home cinema system, Hazelwood will provide you with a discrete, high quality and cost effective installation that accurately reflects your needs.

 

If you weren’t able to attend the live event you’ll be pleased to know that the audio recording is currently being packaged and will soon be available to purchase in our online store  Here’s a sneak preview:

November 18, 2008

Free Tele-Seminar: Four Steps to More Effective Sales

Free Tele-Seminar:
Four Steps to More Effective Sales

Tuesday 9 December
7pm UK time

 

For most Independent Professionals and Small Service Businesses it’s hard to get excited about sales and marketing. Somewhat like a visit to the dentist, we know we have to do it but we really don’t look forward to it. Part of the problem is that we aren’t as skilled in Sales and Marketing as we are in our profession, so we don’t really have the clarity of purpose we need to be successful.

This free one-hour tele-seminar will explore the four key elements of a successful sale, providing practical advice and examples to help you perfect each step. Each of the following will be covered:

1. The Right Mind for Sales and Marketing: Before we even begin to tell others about what we do, we need to be very clear on what our goals are for business and life. If we are truly to get excited about sales and marketing, it must draw on what excites us about our chosen profession. We also need to address and root out all of the negative attitudes we carry around about sales and marketing, as these simply drain our enthusiasm and sabotage our efforts. Two powerful tools will be presented to help you put on the right mind for growing your business successfully.

2. Powerful Marketing Messages: We live in a world in which we are deluged by advertising and marketing. To cut through the din and grab the attention of our target audience we need to have a powerful way of presenting our services. We will run through a simple formula for developing a marketing message that not only gets attention of the right people more often, but also allows us to qualify prospects with little time and effort.

3. Sales and Marketing Strategies that Work: Many small businesses spend significant amounts of money on marketing initiatives, then suffer disappointment when the return on their investment falls far short of expectations. A process will be outlined whereby the return on each and every marketing initiative can be maximized – simply by understanding the journey a prospect takes from when they first meet you as a stranger until they are ready to commit to working with you at a premium rate, then by tailoring marketing and sales efforts to seamlessly lead prospects through this journey.

4. Turning Strategies into Paying Clients: Unless we implement a strategy effectively we derive no benefit from it. As busy professionals focused on delivering to paying clients, how can we fit the actual delivery of marketing strategies into our day? A tool will be demonstrated which allows entrepreneurs to ensure that, instead of ‘boom and bust’ marketing, they market their practice every day, every week and every month.

Registration Details

 

Date: Tuesday 9th December 2008
Time: 19h00 – 20h00 (UK Time)
Venue: Your Telephone or Skype’d Computer

(you can even attend in your PJ’s!)
Even if you can’t attend the live call,
register free to receive the audio recording!

 

Once you have registered you will receive
full instructions via email,
including the conference call numbers.

 

Please click here to register.

November 17, 2008

Will I See You Tomorrow?

 

As you are aware, Executive A&E is taking place at Highfield Park TOMORROW, the 18th of November.

The panel of experts has been hard at work ploughing through Hot Seat applications and selecting participants that represent a cross-section of all attendees – so that everyone gets the greatest benefit from being there.

Look at some of the issues that will be addressed:
• New Business Start-ups
• Business Expansion Plans
• Franchising
• Online Marketing
• Creating Multiple Revenue Streams
• Work-Life Balance
• Image and Branding
• And much much more!

If you haven’t booked a seat yet – this really is your last opportunity. We only have *** THREE places left ***!!

Remember that added to the great morning of mentoring and coaching, you also have plenty of time for networking with local business people and a scrummy buffet lunch - all heavily sponsored so you only have to pay for your lunch!

Don’t miss out – Book your seat right away HERE

November 13, 2008

Executive AE Update

exclamationOnly 5 Places Left at Executive A&E

Grab One NOW Before it’s Too Late

November 11, 2008

Look What We Have Lined Up For Next Week:

As you are aware, Executive A&E is taking place at Highfield Park next Tuesday, the 18th of November.

The panel of experts has been hard at work ploughing through Hot Seat applications and selecting participants that represent a cross-section of all attendees – so that everyone gets the greatest benefit from being there.

Look at some of the issues that will be addressed:

  • New Business Start-ups
  • Business Expansion Plans
  • Franchising
  • Online Marketing
  • Creating Multiple Revenue Streams
  • Work-Life Balance
  • Image and Branding
  • And much much more!

If you haven’t booked a seat yet – this really is your last opportunity. Seating is limited and we only have NINE places left!!

Remember that added to the great morning of mentoring and coaching, you also have plenty of time for networking with local business people and a scrummy buffet lunch – all heavily sponsored so you only have to pay for your lunch!

Don’t delay another second – book your seat today.

See you next Tuesday.

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